![]() ![]() While in New York, she was also corporate events manager for Working Women magazine. She owned a San Francisco portrait photography studio in the 1970s and in the mid-1980s she returned to New York City to run The Chocolate Garden, a candy shop at 79th Street and Third Avenue. She was a lifetime member of both the Screen Actors Guild and American Federation of Television and Radio Artists Īfter her film career ended, Moore turned to business pursuits. Moore also guest-starred on the American television dramas Perry Mason in "The Case of the Capering Camera" in 1964 and Run for Your Life episode "The Rape of Lucrece" starring Ben Gazzara in 1968. Other film appearances included Wake Me When It's Over in 1960 with Ernie Kovacs, Dick Shawn, Jack Warden, and Don Knotts, and 1961's fictionalized biography The George Raft Story starring Ray Danton, Jayne Mansfield, Julie London, and Frank Gorshin. She began her career as a model with the Ford Modeling Agency (now known as Ford Models) and appeared on the covers of Vogue and Mademoiselle She also appeared in a number of television commercials and was a 'Toni Girl' on Arthur Godfrey's 'Talent Scouts' Signed to 20th Century Fox, her film debut was Hound-Dog Man, released in 1959 starring Fabian, Stuart Whitman, Carol Lynley, and Dodie Stevens. In 1982, she married NYPD officer Joseph "Joe" Arthur Knedlhans, which lasted until her death from breast cancer. In the mid-1950s, she married Joseph Warner a son resulted from the marriage, which ended after only a few years. She attended Indiana University in Bloomington. At the age of 13, she was afflicted with polio and spent two years in a hip-to-shoulder cast. Margo Moore (Ap– December 16, 2000) was an American actress and fashion model.īorn Marguerite Guarnerius (also reported as Guarnery) in Chicago to a violin-making family, she grew up in Indianapolis. The Marlboro Man helped reinforce the idea that filtered cigarettes could be masculine.Joseph Knedlhans (1982–2000) (her death) "The notion was to show that a real macho, rugged man could smoke filters." "At the time, there was an attitude that the only people who smoked filters were women and sissy men," Jackler said. In 1954, the brand launched a filtered cigarette that was believed, at the time, to reduce the amount of tar and other toxic chemicals that a smoker inhaled.īut filtered cigarettes were also seen as weaker and less flavorful. Marlboro wanted a way to reassure male customers that its cigarettes weren't a hazard to their health. In 1954, scientists at the American Cancer Society determined that "men with a history of regular cigarette smoking have a considerably higher death rate than men who have never smoked or men who have smoked only cigars or pipes." ![]() In the years to follow, dozens of similar studies began to confirm these results. In 1950, four independent studies found that a high percentage of lung cancer patients were also heavy smokers. "The industry actually began engineering ways of encouraging women to be willing to smoke in public." "The tobacco industry realized that half of its potential customers were not even considering using cigarettes," Robert Jackler, a tobacco advertising researcher at Stanford University, told Business Insider. But many tobacco companies, including Marlboro, saw female smokers as an untapped market. At that time, smoking was considered a violation of social mores among respectable women. The brand first stepped out as a women's cigarette in 1924. More recently, he has made cameos in shows like "Seinfeld" and songs like "Old Town Road."Īs a brand, Marlboro has positioned itself to symbolize a lifestyle of independence and self-reliance. The burly, rugged cowboy trailed the plains on horseback in the company's iconic 20th-century advertisements and TV commercials. It often indicates a user profile.įor decades, Marlboro cigarettes have been all but synonymous with their iconic mascot, the Marlboro Man. Account icon An icon in the shape of a person's head and shoulders.
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